How is SEO different from Google Optimisation?
SEO focuses on your website, its content and organic search visibility. Google Optimisation focuses on Google Business Profiles, Maps and local discovery. They can support each other while remaining separate services.
Can I start with a one-time audit?
Yes. The audit identifies technical and content opportunities and provides prioritised recommendations. Implementation and continued optimisation can then be scoped around the findings.
Can you work on a website you did not build?
Yes. We review the platform, content and available access first, then agree which improvements we can implement and which require support from your existing developer.
What does ongoing SEO include?
The agreed programme can include technical fixes, keyword research, page optimisation, content planning, internal linking and progress reporting. Priorities are based on the website and business goals.
How do you measure progress?
We review Search Console queries, impressions, clicks, indexing and page performance, together with enquiries and tracked business actions. GA4 can provide further context where it is connected.
Do I need a new website or GA4 before starting?
Neither is a prerequisite. We can audit an existing website and use Search Console where available. A rebuild or analytics setup is recommended only when it addresses an agreed need.